Add the site in Bing Webmaster Tools
Sign in to Bing Webmaster Tools and add the site. Bing documents several verification methods: Domain Connect, an XML file at the site root, a meta tag, or a DNS TXT record. If the site is already verified in Google Search Console, you can import it instead.
Bing's import flow, last updated June 2025, is: open My Sites, choose Import, sign in to Google Search Console, allow access, then select verified sites. Up to 100 sites can be imported at once, and a Bing account can hold up to 1,000 sites. Imported sites are verified automatically and their sitemaps come across. Bing may take up to 48 hours to show traffic data, and it will periodically re-validate ownership against Search Console. If that Google access is revoked, you need another verification method.
After verification, submit or confirm the sitemap. A sitemap tells Bing which URLs exist; it does not force indexing.
IndexNow, and why it does not help Google
IndexNow is an open protocol for telling participating search engines that a URL was added, updated, or deleted. You host a key file, then ping an IndexNow endpoint when something changes. A 200 or 202 response means the ping was received, not that the page is already in a search index. See the IndexNow setup guide for key, file and response codes.
Google Search is not covered by this protocol in Google's own recrawl documentation, which still points to sitemaps and URL Inspection. Use IndexNow for Bing and other participating engines, and keep Google on Search Console. Do not expect an IndexNow ping to move a URL in Google results.
AI Performance
Since February 2026 Bing Webmaster Tools has offered AI Performance in public preview. It shows how often your URLs are cited in Microsoft Copilot, AI-generated summaries in Bing, and select partner integrations. The report covers total citations, average cited pages, sample grounding queries, and page-level citation counts. Microsoft is clear that a citation is not a ranking, a placement, or a quality score. Fresh, accurate pages still matter; Bing recommends IndexNow so those surfaces can see updates sooner.
Official sources
Checked on 10 November 2026:
- Start using Bing Webmaster Tools — add and verify a site, import from Search Console, enable IndexNow, submit a sitemap.
- Import sites from Google Search Console (updated June 2025) — automatic verification, sitemap transfer, 100-site batches, 48-hour data delay, periodic re-validation.
- IndexNow documentation — key file, ping, and HTTP response codes.
- AI Performance in Bing Webmaster Tools — citations in Copilot and Bing AI summaries; IndexNow to keep content fresh.
- Ask Google to recrawl your website — Google's documented recrawl path, which does not use IndexNow.
Connect Bing in Traffivio
After the site is verified in Bing Webmaster Tools, you can connect Bing in a Traffivio workspace so evidence from Bing sits next to the rest of the project. Website checkout is separate and is not enabled from this page.
Open the workspace ↗Questions
Can I import a site from Google Search Console?
Yes. Bing Webmaster Tools lets you import verified sites from Google Search Console. The imported sites are verified automatically, and sitemaps are transferred. Bing says traffic data for a newly imported site can take up to 48 hours, and it will periodically re-check ownership through your Search Console account.
Does IndexNow speed up Google?
No. IndexNow notifies participating search engines. Google's official recrawl documentation uses sitemaps and the URL Inspection tool, not IndexNow. Use IndexNow for Bing and other participants, and keep using Search Console for Google.
What is AI Performance in Bing Webmaster Tools?
AI Performance, in public preview since February 2026, shows how often your pages are cited as sources in Microsoft Copilot, AI-generated summaries in Bing, and select partner integrations. It reports citations, not placement or ranking inside an answer.