Crawl and index basics

  1. Confirm important URLs return HTTP 200 (use the redirect checker).
  2. Read robots.txt for accidental site-wide Disallow rules.
  3. Check for noindex on pages that should appear in search.
  4. Inspect canonical tags; fix missing or multiple canonicals.

Discovery and sitemaps

  1. Submit an accurate XML sitemap in Search Console and Bing Webmaster.
  2. When content changes often, consider IndexNow for Bing-compatible engines.
  3. Fix broken internal links found in crawls or analytics landing reports.

On-page and structured data

  1. Validate title and meta description lengths with the meta tag checker.
  2. Review Open Graph tags for share previews (Open Graph checker).
  3. Parse JSON-LD with the schema checker; align markup with visible content.
  4. For multilingual sites, run the hreflang checker on template URLs.

Performance and monitoring

Page speed is not a single score in Traffivio. Use Search Console Core Web Vitals and field data before you ship template changes. When a URL spikes 404s or redirect chains, fix the hop list first—the redirect checker stops after three hops so you see loops early.

For AI crawlers, publish an honest llms.txt with only pages you want quoted. That does not replace robots rules or noindex on drafts.

Questions

Is this the same as the small-business SEO checklist?

No. The blog post is opinionated for owners with limited time. This page is for people who can edit server config, templates, or CMS settings.

Can Traffivio run these checks automatically?

A connected workspace repeats the public HTML audit and a technical health check for links, canonicals, sitemap and hreflang. It does not replace Search Console or a full-site crawl.